Creature Comforts charity campaign
|
A charity is challenging negative assumptions about disability by enlisting the help of the Wallace and Gromit team
Creature Discomforts, which confronts public perceptions of disabled people, relationships and sex, is based on the plasticine characters created by Aardman Animations for their original Creature Comforts series.
The six new characters are being used for the Leonard Cheshire Disability charity's six week campaign.
They are based on the unscripted voices of young disabled people talking about the issues that affect their lives such as sex and relationships, education and bullying.
The new campaign opens with a mouse with a physical impairment saying: 'Some people think because you have a disability you should be with someone with a disability.
'It doesn't always work like that.'
An elephant steps into the frame and kisses the mouse on the head as she says: 'You can't help who you fall in love with.'
The Aardman team has created another four characters for the charity's campaign including a blind chameleon, an owl and a wheelchair-bound shrimp and a hearing-impaired Cheshire cat.
From next Wednesday and over the summer the characters will appear in adverts on ITV.
© Independent Television News Limited 2008. All rights reserved.
